Easy On Paper
On a Monday morning, you might call me and say, “We need a campaign concept for a hot Internet start-up…but we’re not really sure what, exactly, the company does. We’re meeting with the client on Wednesday afternoon – can you come in tomorrow morning for a brainstorming session and get us some headline and body-copy alternatives for a one-page ad later that day?”
And I would say, “Easy.”
Or perhaps you and I meet at a networking event, and when I hand you my card you say, “I need a direct-mail piece for a line of eco-friendly cat-carriers…can you do long-form copy?”
And I say, “Easy.”
Easy Writer
EASY IS GOOD.


